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Vaynerchuk on Vouvray

Whilst surveying the internet, seeing who thought my François Pinon Non Dosé Vouvray was non-vintage and who thought it was a 2006 (see post below), I came across this video of Gary Vaynerchuk tasting three Vouvrays.

Vaynerchuk is undoubtedly a phenomenon, although I have never really understood his appeal to wine drinkers. His energy and enthusiasm is admirable and infectious, so I guess that must be a large part of it. But it has always struck me that his real talents are in business and in inspirational speaking, and that wine is just a vehicle for these ambitions for him. Secondly, with all the controversy about wine critics’ ethics in the past 12 months (a good starting point for the discussion is this post on Dr Vino’s blog) it has amazed me that a wine merchant (Vaynerchuk’s base is Wine Library, a New Jersey merchant) should become such an influential reviewer of wines. It strikes me that this is the most profound conflict of interest ever, which I can only imagine most people, finding they like his very honest style, choose to overlook.

Back to his video. Gary manages to mash up a lot of the French here (interesting pronounciations of François and moelleux), and ends with an incredibly cheesy “YOU, with a little bit of me, we’re changing the wine world”. But he talks of the wines with good insight and clearly he has some good tasting knowledge. And what’s more he is clearly an advocate of François Pinon’s undersung wines, so whatever conflict of interest there might be, he’s made the right choice here! It’s worth a watch.

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